Social Media Mastery with Galderma

Social Media - Attracting and Retaining Customers Online

Learn to master social media and your business will reap the rewards. This webinar compares the benefits of various social media channels, how to post for action, as well as handy creative hacks that will make managing your social media channels easy, fun, and valuable.

Comparing different social media channels

Increasing reach and value

Resource for planning social media

Social media Q&A

Top tips for choosing social media
  • Choose social channels according to where your target audiences can be found
  • Consider using 1 or 2 other channels for specific uses, for example photo, video or chat
  • Facebook is a good core channel to have for a range of benefits
  • Create content that you know works well on your chosen channels
  • Choose social channels according to where your target audiences can be found
  • Consider using 1 or 2 other channels for specific uses, for example photo, video or chat
  • Facebook is a good core channel to have for a range of benefits
  • Create content that you know works well on your chosen channels
The world's most used social media platforms
The world's most used social media platforms
Time saving tips
  • Plan and create content ahead of time
  • Think about themes for the content
  • Look at trends
  • Use content creation tools from ‘Building Your Brand Online’ Webinar
  • Try management tools to help you get ahead and stay on top of channels
  • Plan and create content ahead of time
  • Think about themes for the content
  • Look at trends
  • Use content creation tools from ‘Building Your Brand Online’ Webinar
  • Try management tools to help you get ahead and stay on top of channels
What is a brand?
  • A perception
  • An expectation
  • A reputation
  • A promise to deliver a value
  • A perception
  • An expectation
  • A reputation
  • A promise to deliver a value
The value in your offer
  • Determine your customer’s pain points and biggest struggles
  • Figure out what your customer’s greatest desires and wants are  
  • Ask yourself what value you can offer your customers
  • Determine your customer’s pain points and biggest struggles
  • Figure out what your customer’s greatest desires and wants are  
  • Ask yourself what value you can offer your customers
Checklist social action
  • Understand platform purpose and align your message
  • Understand your best offer to your best customer
  • Define your voice, tonality and purpose. Be you!
  • Ensure your post is easily scannable
  • Use action words whenever possible
  • Inspire urgency by being specific
  • Understand platform purpose and align your message
  • Understand your best offer to your best customer
  • Define your voice, tonality and purpose. Be you!
  • Ensure your post is easily scannable
  • Use action words whenever possible
  • Inspire urgency by being specific