The Power of Influencers

Tap into large online networks

What is an influencer? How do you work with them? Influencers have become one of the most powerful marketing tools of today, and when understood and managed well, they can bring enormous reach to your brand. In this webinar, you will meet an influencer and learn what it means to be one, discover the best ways to work with them, as well as creative hacks and tips on filming engaging content.

What is an influencer?

How to work with influencers

Could you be an influencer? Filming tips and tricks

Recap

Choosing an influencer: 5 top tips
  • Ask for concrete statistics so that you can measure success
  • Check their engagement rate, not their following. Use 3% as a benchmark
  • Take advantage of the https://www.fohr.co/free trial
  • Go for influencers with longer captions
  • Engage with their fans to amplify your activity
  • Ask for concrete statistics so that you can measure success
  • Check their engagement rate, not their following. Use 3% as a benchmark
  • Take advantage of the https://www.fohr.co/free trial
  • Go for influencers with longer captions
  • Engage with their fans to amplify your activity
Different types of social influencer
Influencer marketing: a step by step guide
  • Determine your campaign goals
  • Define your audience
  • Set your budget and choose your influencer type
  • Choose your influencer and review their work
  • Develop your campaign messaging
  • Finalise your expectations
  • Measure your results
  • Determine your campaign goals
  • Define your audience
  • Set your budget and choose your influencer type
  • Choose your influencer and review their work
  • Develop your campaign messaging
  • Finalise your expectations
  • Measure your results
Influencer event best practices
  • Ask the influencer to announce the event on their channels
  • Think about how the influencer can help you to build a pre-event buzz
  • Don’t put everything on the influencer’s shoulders
  • Use the opportunity to capture social content
  • Go digital!
  • Clear trend: Move from mega influencers to micro influencers
  • Ask the influencer to announce the event on their channels
  • Think about how the influencer can help you to build a pre-event buzz
  • Don’t put everything on the influencer’s shoulders
  • Use the opportunity to capture social content
  • Go digital!
  • Clear trend: Move from mega influencers to micro influencers
Could you be an influencer?
Why it works
  • Authority/Expert
  • Trusted
  • Social Proof
  • Authority/Expert
  • Trusted
  • Social Proof