Power Up with Galderma

Building Your Brand Online

'Building Your Brand Online' outlines the fundamentals needed to build an online presence. You can expect to learn about web performance, comparisons of social media channels, as well as creative hacks and tools to help you stay ahead.

What is a brand?

Curating your brand online

How to work with social media

Creative thinking and hacks

Brand building
  • Who is your target audience?
  • What is your brand promise?
  • What do you stand for?  
  • What’s so special?
  • What’s the one reason customers should come to you? And come back to you?  
  • Curate an experience - package it all together
  • Who is your target audience?
  • What is your brand promise?
  • What do you stand for?  
  • What’s so special?
  • What’s the one reason customers should come to you? And come back to you?  
  • Curate an experience - package it all together
Web performance
  • Decide what you want to be found for
  • Help people find you: paid and unpaid approaches
  • Study what your target audiences are using for search terms - then use these terms 
  • Let your visitors do what you want them to - easily
  • Regularly review data from your new toolbox and make improvements
  • Decide what you want to be found for
  • Help people find you: paid and unpaid approaches
  • Study what your target audiences are using for search terms - then use these terms 
  • Let your visitors do what you want them to - easily
  • Regularly review data from your new toolbox and make improvements
Social media
  • Define your goals  
  • Choose your platforms  
  • Create a content schedule  
  • Build and engage with communities  
  • Monitor results (make data-driven decisions)
  • Define your goals  
  • Choose your platforms  
  • Create a content schedule  
  • Build and engage with communities  
  • Monitor results (make data-driven decisions)
Top content for social media
  • Behind the scenes  
  • Live video 
  • User generated content (UGC)  
  • Topical/Thought Leadership  
  • Interactive content: Questions, Polls  
  • Before and after images are very well received
  • Behind the scenes  
  • Live video 
  • User generated content (UGC)  
  • Topical/Thought Leadership  
  • Interactive content: Questions, Polls  
  • Before and after images are very well received
Defining your usp
  • List what’s unique about your clinic or service  
  • Decide what emotional need is being met
  • Identify what your competitors cannot imitate  
  • Create phrases about your unique service that are short and clear  
  • Answer your customers' primary question: 'What's in it for me?'
  • List what’s unique about your clinic or service  
  • Decide what emotional need is being met
  • Identify what your competitors cannot imitate  
  • Create phrases about your unique service that are short and clear  
  • Answer your customers' primary question: 'What's in it for me?'
5 top tips to test your user experience
  • Have you looked at your site on mobile?
  • Have you tested your site on a tablet?
  • Have you tested every page, button and form?
  • Can your users do what you want them to?
  • Answer your customer's primary question: 'what's in it for me?'
  • Have you looked at your site on mobile?
  • Have you tested your site on a tablet?
  • Have you tested every page, button and form?
  • Can your users do what you want them to?
  • Answer your customer's primary question: 'what's in it for me?'